Idolem’s founder, Melody Benhamou is a young businesswoman and also mom of little Sam. Coming from a family of entrepreneurs she doubly graduated from HEC Montreal in Marketing and Business Start-Ups.

As a former professional volleyball athlete, with many accomplishments, she discovers hot yoga as a complementary activity to her sport in terms of flexibility, mobility and strength. And literally falls in love with activity. After many researches, she sees in hot yoga a business opportunity and in 2007 she opens IDOLEM hot Yoga at Centropolis in Laval.

In order to expand her brand, she chooses to partner with studio owners that had the same ideals of customer service. Melody loves to quote one of the franchisees and friend of the Blainville studio: ‘to welcome students to the studio is like welcoming visitors. I make myself beautiful, I arrange the studio to perfection and I have butterflies’.

Melody is always seeking for the franchisees that will have the same passion for their students and for the art of Hot yoga.



As a certified coach, I completed my nutrition studies while working at Idolem. Upon selecting my future job, I had to choose between continuing on my field of study or a career with a growing company.

I finally decide to take a leap of faith with Idolem by deciding to believe that we would could go far!

Today, after 9 years, I share what we have built throughout these years with new owners, who like us, believe in the potential of this company. My work today is to guide them through their dream of becoming an entrepreneur.



J'ai démarré mon entreprise de design graphique rapidement après être sorti de mes études, enfin de vivre de ma passion. Je passais plusieurs heures assise derrière un ordinateur, et je cherchais une activité pour me faire bouger et me relaxer. Le yoga chaud chez IDOLEM s'est avéré une révélation dès le première cours. Tout en me détendant, les mouvements des postures de yoga éliminaient mes courbatures de la journée. J'ai fait la rencontre de Mélody par l'entremise de mon père qui pratiquait aussi chez IDOLEM. Ce qui était censé être un simple contrat d'une semaine, m'a amené à être directrice artistique du groupe depuis maintenant 4 ans.

Jean-francois thibault

Agent au développement commercial spécialisé

I met Melody during a negotiation where I represented the Landlord and not Idolem, in early 2016. At the time, I remember immediately liking the concept and saw a potential for a huge expansion. I wanted to get involved and through our efforts, we developed a strong and lasting relationship of trust. My specialty is commercial real estate, more specifically retail development, commercial spaces sourcing, negotiation of commercial leases and implementation logistics ... I work closely with Melody, his team and all future owners who decide to launch into the adventure of entrepreneurship through Idolem.

© IDOLEM HOT YOGA CHAUD | Tous droits réservés 2019